WCCI 2016

WCCI 2016
WCCI 2016
WCCI 2016

About the Project

The XX Warsaw Course on Cardiovascular Interventions was organised by the Foundation for the Support of Interventional Cardiology. The directors of the workshop were renowned Polish cardiology professors: Adam Witkowski, Head of the Department of Cardiology and Interventional Angiology at the Institute of Cardiology in Anin, and Robert Gil, director of Invasive Cardiology Clinic of the Central Clinical Hospital of Ministry of Internal Affairs in Warsaw.

Our activities were focused on providing PR and media relations of the event. Eleven Zett modified the website and Facebook fanpage of the congress of the directors. In addition, we organised professional photo sessions for professors and key people involved in the workshops. There were also tasks in the scope of media relations, and our goal was to show the workshop as a great Polish event for international interventional cardiology.

WCCI was organised in Poland for the 20th time. These workshops were a place where the best cardiologists in the world could exchange experiences. Over 800 top specialists in the field of interventional cardiology came to Poland on this occasion. We managed to acquire a total of 24 media and honorary patrons. Thanks to our efforts, the workshops were very popular among the media, particularly thanks to the dedicated content press and conferences for journalists. These very specialised workshops appeared in the media over 57 times and were also promoted in various social media channels.

Thanks to our creativity, the Congress (as the only cardiology congress in history) received the patronage of the Ministry of Health. A special session dedicated to TAVI treatments in the scope of the Valve for Life campaign was organised at the workshops. We also coordinated the event on-site.

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The concept of promotion


Visual identification

Press releases

Promotion in the media

Acquiring patrons and partners

Public Relations

Media relations

Personal branding

Social media

Media monitoring

Photo and video coverage