The Academy of Rheumatology

Akademia Reumatologii

About the Project

Our task was to prepare a press conference opening a project of the Institute of Rheumatology in cooperation with the Centre for the Development of Medicine. This educational project was intended for journalists, doctors and invited guests, and included the participation of medical authorities who provided information on a given medical and social problem. Its mission was to build public awareness about rheumatic diseases among patients.

The initiators of the campaign were Prof. Bolesław Samoliński, Head of the SP Department of Allergy and Clinical Immunology of the Central Clinical Hospital at the Medical University of Warsaw, and Dr. Filip Raciborski, Head of the Department of Gerontology and Public Health of the National Institute of Geriatrics, Rheumatology and Rehabilitation in Warsaw.

During the campaign, the company was called MEDall Productions.

October 2010


The concept of promotion


Press releases

Promotion in the media

Public Relations

Media relations

Personal branding

Media monitoring

Photo coverage