Teddy Bears from the Heart - second edition

Misie od Serca Dariusz Dudek Ewelina Myłek Janusz Skalski
Misie od Serca Dariusz Dudek Ewelina Myłek Janusz Skalski
Misie od Serca Dariusz Dudek Ewelina Myłek Janusz Skalski

About the Project

On December 20, 2017, the Eleven Zett Productions team took part in the second edition of Bears from the Heart, organized by Fundację Cardiovascular Center Foundation and the Children's Heart Foundation. The first part of the event - the traditional Christmas Eve of medical service employees with the presentation of the current year's achievements and the collection of teddy bears, took place at the Hotel Stary. Then collected gifts were transported to the University Hospital of Collegium Medicum and the University Children's Hospital in Krakow-Prokocim. There dressed up in costumes of Santa Claus gave them to the youngest and the oldest patients of cardiological and cardiac surgery departments. The co-ordinators of the action were two eminent professors - Dariusz Dudek, cardiologist, Head of the II Clinical Department of Cardiology and Cardiovascular Interventions of the Jagiellonian University Medical College and Janusz Skalski, children’s heart surgeon, director of the Department of Cardiac Surgery USD in Krakow.

This year, the students of the Cracow School of Economics and Hotel Industry joined the action, who independently conducted the collection at their school. Thanks to their participation, the bears were given to all patients of cardiac and cardiac surgery departments in both facilities, and the school coordinator - eighteen-year-old Janek - also joined in the Santa Claus outfit.

December 2017




On-site coordination

Concept and strategy of the event

Visual identification

Inviting guests

Promotion in the media


Media Relations

Public Relations

Personal branding

Photo coverage

Media monitoring