PR support in changes in valuations of cardiac procedures
About the Project
Eleven Zett collaborated with the Polish Society of Cardiology, the Association of Cardiovascular Interventions PTK (AISN PTK) and the Heart Rhythm Section PTK (SRS PTK) in announcing price reductions for procedures in cardiology, interventional cardiology and electrotherapy. For several months, Eleven Zett, together with PTK, prepared and conducted communication and prepared interviews, articles, comments and materials for the media, as well as press conferences, and informational and educational event activities in Poland for doctors, patients, and journalists. Eleven Zett’s activity resulted in nearly 300 publications on this topic in the media.