Modern Medical Journalist’s Workshops

Warsztaty Nowoczesnego Dziennikarza Medycznego
Warsztaty Nowoczesnego Dziennikarza Medycznego
Warsztaty Nowoczesnego Dziennikarza Medycznego

About the Project

On 27-29 June, the Eleven team co-organized a unique event in the Uzdrowisko Ustroń Health Resort. Modern Medical Journalist’s Workshops include three days of discussions and sharing experiences between medics and media representatives, presentations about the latest technological developments related to cardiology, cardiac and vascular surgery, as well as visiting modern hospitals with a demonstration of specialist equipment. It is also a unique opportunity for a common integration of the environment among the magnificent nature of the Silesian Beskids.

During the event, journalists saw cardiology and cardiac surgery departments at the Polish-American Heart Clinic in Bielsko-Biała, including the largest hybrid room in Poland, and the Center for Cardiovascular Research and Development American Heart of Poland in Kostkowice. They also listened to lectures of experts in the field of interventional cardiology - prof. Paweł Buszman MD PhD (Chief Executive Officer of AHoP) and Krzysztof Milewski MD PhD (General Director of CBR AHoP).

Eleven Zett Productions was responsible for developing a whole concept of the event, organizing participants on the basis of media relations, as well as preparing distributing a presskit containing promotional materials of American Heart of Poland.

June 2018


Concept and strategy of the event

Visual identification

Media Relations

Acquiring participants of the event

Presskit preparation

Photo coverage