3rd Congress of Senior Economy

3rd Congress of Senior Economy
3rd Congress of Senior Economy
3rd Congress of Senior Economy

About Project

The third edition of the Congress of the Senior Economy was held on 9 June. This year it was entitled "The economy on the threshold of the silver revolution". During the event, the "Strategy for the development of the silver economy" was planned, taking into account the potential of small and medium-sized enterprises to bridge the gap in the level of access to goods and services for seniors, irrespective of their place of residence. During the event, 3 debates on the senior economy were held.

The agency's tasks included not only acquiring media patrons (18 editorial offices) and running the Institute's profile on social media, but above all the preparation of informative articles with expert commentaries (20 texts), contact with the media, sending the articles, the authorisation of promotional material, and on-site coordination of the event.

June 2017


The concept of promotion


Press releases

Preparation of articles


Promotion in the media

Acquiring patrons

Public Relations

Media relations

Personal branding

Social media

Photo coverage


Coordination of the event

Media monitoring